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Technology-transformed schools call for different skills than those required in traditional industrial-age schools. Initiative leaders must develop insights and skills so that thoughtfully infused technology can create a generative teaching and learning environment. Phenomenal outcomes can occur when in-the-trenches educators are armed with the skills they need. But simply handing out technology and hoping for the best is an ineffective plan. Professional development is one of the most frequently overlooked aspects of implementing a technology initiative. Effective professional development goes far beyond one-time training sessions designed to introduce new technologies. It is ongoing, frequently reinforced, well-supported, and embedded into the daily life of schools.